Before:

This ad is feature-focused instead of benefit focused. While it might be informative to a computer specialist, the specialists are building desktops from scratch anyway. This sort of advertisement isn’t doing squat for Alienware.

After:

New Alienware Area-51

Any game. Max graphics. Guaranteed. Stand miles apart from your competition with the all-new Alienware Area-51.

Your interest in the Area-51 shows that you are no longer that “filthy casual.” You’ve put in the work and now glory awaits you.

Every true gamer understands the frustrations of choppy frame-rates, low render distance, and “good” terrain detail. In today’s competitive e-sports environment, you can’t afford to miss a single pixel.

Your machine’s performance needs to match your own competitive drive perfectly. Don’t settle for less than you deserve. Here is what you have to gain from the Area-51:

• Experience life-like FPS.
• Get the early jump on targets with virtually infinite render distance.
• Never miss another boss mechanic or environmental effect with perfect graphic detail.
• Spoil yourself with uncompromising responsiveness no matter what program you’re launching.
• Record, game and stream simultaneously in 4K resolution.
• Render 3D models, edit pictures, video or sound without worrying about RAM capacity.
• Connect wirelessly or wire in with absolute confidence in your end.
• Cut your GPU’s operating temperature in half.
• Enjoy Area-51’s sleek, durable, fully accessible chassis.

See detailed feature list here.

With a few clicks, you can now experience your games the way the developers intended. Don’t waste another minute with sub-par performance.

Customize and Add to Cart.